About Us

Established in 2021, our brand was created for those who refuse to conform. Odd Rebel was built on rebellion, individuality, and relentless hustle. We represent the journey of pushing through life's struggles and coming out stronger. Inspired by urban fashion and hip-hop culture, each piece is designed to express confidence, resilience, and self-belief. In the Odd Rebel logo the letter "R" has two arrows at the bottom of it meaning  ⬅️ your lane   ➡️ my lane. This is more than clothing. It's a reflection of mindet, movement, and the courage to stand apart and keep grinding no matter the odds, turning pressure into power.